I’m probably a bit late to the party on this one, but I flew Southwest up to & back from the MD/VA area this past week. It was unlike any prior flying experiences, and as far as I can tell, they know they’re doing it. It’s intentional. The staff are happy and conversational with passengers. They joke with you, they aren’t afraid to laugh. Probably the best customer experience out there as far as feeling like a person, rather than cash-dispensing cattle.
