Posts Tagged ‘management’

Marketing’s Bad Name

Tuesday, June 9th, 2009

I’d like to share an experience I had a few years ago: I was at the supermarket, making smalltalk with the cashier, and she asked what I do for a living. I answered truthfully: “I work in marketing.” (which is just a broad brush for “i’m a web developer & designer, as well as graphic artist and designer, and I create all advertising and promotional materials for X company”)

I’ve never seen someone go from friendly and cheerful to all business so quickly. From the reaction, you’d think I’d said “I vivisect puppies.” I haven’t told someone “I work in marketing” since – at least not out of context.

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